Brand development and identity | Visual identity | Iterative process | Logo design | Brand guideline 

The aim of the project was to  establish a brand and create it's visual identity. Visual identity should have a logo and it's collaterals. Here is my journey of creating a brand.

KALAGALI : Fusion of kala ( art ) and gali ( street ). Kalagali is a brand for providing an identity to small artists we found around us. The brand is established with the core objective of uniting people and street artists. The logo focuses on how each street has an artist which needs an identity. 
Our values are as simple as our culture. Following the concept of Vasudev Kutumb kum , we try to inculcate the feeling of experiencing the joy of togetherness, helping and uplifting each other.

Brand collaterals

                                   ITERATIVE PROCESS                                 

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